Stephen Rust-CEO, Engage.
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- Stephen Rust-CEO, Engage.'s presentations
Stephen, Director and CEO of engage, has over 17 years’ experience in delivering and embedding consumer and shopper insights into the heart of organisations. He has held a number of senior positions in the sector, including Head of Planning & Insight with eir, Head of Category & Insight with Kerry Foods and Market Planning with Diageo.
Title: ‘Insight needed for effective and profitable shopper engagement’.
Short Synopsis: This talk will focus around the growing importance of the shopper, the ROI opportunity and the 3 way Insight needed needed for effective and profitable shopper engagement (using a case example).
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